How Do We Compare to ServiceTitan?
Let's be upfront. ServiceTitan is a powerful platform. They're also a large, enterprise-focused, publicly traded company building software for massive operations with deep budgets and complex needs.
Custom Trades CRM is not that – and we're not trying to be. We're a modern, flexible CRM for contractors built for trade businesses that want control, clarity, and fair pricing without enterprise overhead.
ServiceTitan vs Custom Trades CRM: The Real Difference
The biggest difference between ServiceTitan and Custom Trades CRM isn't features – it's philosophy.
ServiceTitan is built for scale at the enterprise level. Custom Trades CRM is built for agility, flexibility, and real-world trade businesses. That difference shows up everywhere.
Pricing: Enterprise vs Pay-for-What-You-Need
ServiceTitan is known for:
- •High starting costs
- •Long-term contracts
- •Pricing that scales fast as you add users and features
Custom Trades CRM takes a different approach. We believe a CRM for contractors should: Let you start with what you actually need, Scale as your business scales, Avoid forcing features you don't use
Flexibility: Where Smaller Wins
ServiceTitan is powerful, but rigid.
If your workflow doesn't fit how their platform is designed, you often have two choices:
- Change how you run your business
- Pay heavily for customization
Custom Trades CRM was built from the start as a modular, customizable job management CRM. That means: You choose the modules you need, You don't pay for features you don't use, Customization is possible without enterprise pricing
Technology: Newer by Design
ServiceTitan has been around a long time – which comes with strengths, but also legacy decisions.
Custom Trades CRM is newer, which gives us the advantage of: Modern architecture, Faster iteration, Newer approaches to workflow and integrations. We're not rebuilding on top of decade-old assumptions. We're building for how trades work now.
What We'll Be Honest About
ServiceTitan has:
- •A massive feature set
- •A large ecosystem
- •Deep financial resources
If you're running a very large, multi-location operation with enterprise complexity, ServiceTitan may be the right fit. Custom Trades CRM is built for: Small to mid-sized trade businesses, Operators who want flexibility, Teams that value clarity over complexity
ServiceTitan Alternative for Contractors Who Want Control
If you're searching for:
- •A ServiceTitan alternative
- •A more affordable field service CRM
- •A flexible job management software for contractors
- •A Trades CRM that adapts to your business
Custom Trades CRM is worth a serious look.
Bottom Line
ServiceTitan is big, powerful, and expensive.
Custom Trades CRM is: Lean, Modern, Modular, Honest about what you're paying for. Different tools for different stages of business.
Comparison Table
| Category | Custom Trades CRM | ServiceTitan |
|---|---|---|
| Target Customer | Small to mid-sized trade businesses | Mid-market to enterprise contractors |
| Pricing Model | Modular, pay for what you need | Enterprise pricing, bundled |
| Contract Structure | Flexible, no forced long-term lock-ins | Long-term contracts common |
| Feature Approach | Start simple, add modules as needed | Large all-in-one platform |
| Customization | High flexibility without enterprise fees | Customization available, often expensive |
| Ease of Change | Built to adapt as your business changes | Rigid once implemented |
| Technology Stack | Modern, newer architecture | Mature platform with legacy decisions |
| Company Size | Small, nimble, operator-led | Large, publicly traded company |
| Support Experience | Direct, hands-on | Structured, enterprise support |
| Best For | Contractors who want control and flexibility | Contractors who want scale and standardization |
See How Custom Trades CRM Compares
Different tools for different stages of business.